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Media/Advertising|
Editorial Calendar|
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Special Issue 2008
Green Building Awards
This glossy, monthly magazine covers construction news throughout the state, highlighting
interesting construction projects, personnel news and industry events.
In-depth feature articles focus on a variety of industry trade segments and on
key management issues, keeping pace with the Michigan construction scene.
The magazine's attractive format also provides a great opportunity for companies to
advertise directly to the construction market.
CAM Magazine, established in 1980, is the official publication of the Construction
Association of Michigan and is devoted to the growth and progress of individuals and
companies serving and servicing the construction industry. Sample copy free on request.
CAM Magazine welcomes submitted articles with expertise in any of the topics listed on our
editorial calendar, as well as recent information on industry innovations, new trends and
other construction-related issues.
CAM Magazine is published thirteen times annually, with twelve monthly issues and a
bonus Special Issue, which highlights construction projects of interest, completed
during the previous year.
CAM Magazine is read by a broad spectrum of individuals, including:
- Design Firms/Architects/Engineers
- Owners/Users of Construction Services
- General Contractors
- Construction Managers
- Subcontractors
- Material Suppliers
- Construction Consultants
- Developers
- Government Officials with Construction Responsibilities
- Bonding Companies
- Realtors
- Financial/Banking Officers
CAM Magazine provides an accurate reading of current construction activity
in the state of Michigan. The magazine represents the editorial perspective
of its parent association, the Construction Association of Michigan, which
has served the industry for more than 100 years. Current monthly circulation
is 5,000+ copies.
Media Advertising
An estimated 75,000 individuals are directly employed by CAM member firms and/or their
subsidiaries. CAM represents both union and merit shop firms.
Interested in advertising in CAM Magazine? Need more information? If so, contact Cathy Jones at
(248)969-2171 or email her to get the latest Ad rate infomation at jones@cam-online.com
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Magazine Distributed To
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Annual Company $ Volume
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Wayne County
Oakland County
Macomb County
Detroit S.M.S.A.
Mid-Michigan
West Michigan
Northern Michigan
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21%
37%
15%
9%
6%
9%
3%
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Under $1 million
$1-3 million
$5-10 million
$10-20 million
$20-50 million
Over $50 million
Not Specified
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30%
36%
17%
9%
4%
3%
1%
|
|
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Job Titles of Readers
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Personal Net Worth
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President
CEO
CFO
COO
Chairperson
Other
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62%
7%
5%
2%
1%
23%
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Less than $50,000
$50,000 - 99,999
$100,000 - 499,999
$500,000 - 1 million
$1 - 2 million
Over $2 million
Not Specified
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3%
11%
36%
18%
10%
7%
15%
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|
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Education Level
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Reader Age Range
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High School
Vocational/Technical
Some College
College Degree
Post-Graduate Degree
Not Specified
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10%
5%
24%
43%
15%
3%
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|
21 - 34 years old
35 - 44 years old
45 - 54 years old
55 - 64 years old
Over 64 years old
Not Specified
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13%
34%
27%
18%
7%
1%
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Comments received from CAM Magazine's readers consistently reflect the magazine's
effectiveness in reaching and influencing its target audience.
High Pass-Along Rate
89% say that up to 5 other people see their copy of the magazine
High Retention Rate
70% keep their copy of the magazine for up to 3 months
High Rating on Appearance
89% rate CAM Magazine's overall appearance as attrative or very attractive
Editorial Calendar 2008
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Issue
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Features
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Advertising Deadline
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January
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Expo Show Issue
Architectural/Engineering
Construction Safety
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November 9, 2007
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February
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Concrete Construction
Tools
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December 7, 2007
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March
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Construction Equipment
Excavation Sitework
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January 15, 2008
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April
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School Construction
Masonry
CAM Annual Report
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February 15, 2008
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May
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Carpentry
Roofing
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March 14, 2008
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June
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Glass/Glazing
Landscaping
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April 15, 2008
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July
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Mechanical
Environmental
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May 15, 2008
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August
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Construction Law
Interiors/Finishes
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June 13, 2008
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September
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Insurance/Bonding
Renovation/Restoration
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July 15, 2008
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October
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Metals/Steel
Signage
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August 8, 2008
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Special Issue
(Published Fall '08)
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"Construction 2008"
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August 22, 2008
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November
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Electrical
Ceilings
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September 05, 2008
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December
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Demolition
Winter Construction Products
Michigan Construction Outlook 2009
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October 3, 2008
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